Edwin Barnard

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A new wonder cure....the latest fashion...a revolutionarygadget....few can resist the siren song of advertising, and our colonialancestors were as susceptible as we are. Perhaps that electric hair brushreally could help to cure baldness, and wouldn't it be wonderful if thosestrange new cannabis cigarettes did relieve asthma? Advertisements appeared inthe first issue of Australia's first newspaper in 1803, as unscrupulousmanufacturers and retailers vied with each other in making more and moreoutrageous claims. Emporium exploresthe highways and byways of this neglected aspect of nineteenth-century life ina book that takes readers on a fascinating journey into the hearts and homes ofcolonial Australians.  Advertisements forcondoms? It was just a matter of knowing what to look for.

Humorous - quirky - fascinating - you will find this book compulsive!

ISBN: 9780642278685
Publication Date: 01-Mar-2015
Publisher: National Library of Australia